Aesthetics are about more than just high quality footage. It's about mood, tonality, and feel. These are visual elements that are helpful to aim for ahead of time. Here are some pointers:
In any industry, you're bound to find a bunch of confusing lingo, and video production is no exception. Here are some handy definitions that will have you talking video production like a pro in no time.
While working with the World Trade Center Denver, we learned world trade isn't just about increasing the bottom line. It’s also about forging relationships between peoples and cultures in order to open new markets, reduce global poverty, and facilitate peace.
World Trade Center Denver helps business with 5-5000 employees expand into the global market and offers resources and training for how to do so responsibly.
Last fall, we released a film for CTE (Career and Technical Education), a STEM-based training program for high school-aged Cherry Creek School students in Denver. CTE needed a film that communicates to prospective students and parents as well as to investors how their program helps to train and place kids in well-paying, long-term careers. CTE offers training in over 30 different fields such as engineering, automotive, business, and art and gives an alternative for non-traditional learners who thrive in a more hands-on environment.
A picture is worth a thousand words.
And video is even better.
Canvas Technologies needed a film that quickly and effectively communicated what their product is and what it does to prospective customers and investors.