HOW STORY AFFECTS THE BRAIN
A good story is more than entertaining--it also changes our brains. When you use video to reach your customers, you're leaving a lasting impression that connects your clients meaningfully and powerfully with you, your product,
and the heart behind your company.
Sparks Brain Activity
Storytelling sparks our imagination. Stories rich in sensory detail, such as strong visuals, engage more parts of the brain than mere facts can. This increased brain activity also helps to cement the experience in our minds.
Storytelling can actually change someone's mind. People tend to challenge arguments based on facts. However, stories can effect change by stimulating structures in the brain associated with empathy.
We remember with greater accuracy the things that affect us emotionally. Great storytelling elicits emotional responses that release the production of dopamine, a neurotransmitter associated with happiness and memory.
Copywriter, VO Artist