Project Scope
Hoptocopter™ Films will partner with Alpine Bank to
Weaving together those stories of beneficiaries, Hoptocopter™ Films will also create an evergreen overview film about the Loyalty Debit Card program itself. Using content from the organizations featured in the spots, we will explain what the program is and how it works. The visual narrative will show the causes and nonprofits who benefit from the donations across four categories; the arts, education, environmental, and the community.
By telling real honest stories, we can shine light on those people who are using the resources donated through this program to have a positive impact on their Colorado communities. Our aim is to answer these questions; “What is Alpine Bank doing to give back and why should we care?” This will be achieved by telling stories that speak to the brand’s value of “Giving Back, the Alpine Way” rather than directly advertising the product.
DELIVERABLES
1 Alpine Bank Loyalty Card Program Video, 1-3 minutes
4 Alpine Bank Loyalty Card Program Videos, 1 minute each
The Arts
Community
Environment
Education
Shorter iterations of each story :30, :15, and :8 versions
example videos
TOTAL INVESTMENT
$149,756.00
Pre-Prod.
$17,342.00
Production
$61,954.00
Post-Prod.
$70,460.00
Grand Total
$149,756.00
Project Contingency Fee: The contingency fee needs to be available for extra and unexpected expenses incurred during production. If no extra expenses arise, this will not be billed on the final invoice.
$7,487.80